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32% Of iPad Owners Have Never Downloaded An App

The App Store is famous because of its simplicity and one-click downloads, right? I mean, that’s the reason Steve Jobs is even bringing it to the Mac. Well it turns out that according to a survey by nielsenwire, 32% of iPad owners have never downloaded an iPad app, and 5% have downloaded only free apps.

You can see the numbers in the pie chart below. 63% of iPad owners have bought apps in the store, with Games obviously taking a huge 62% of the charts.

I believe nielsenwire is a reliable source, but I really can’t see why would anyone want to keep a device apps-free. Maybe it’s the iTunes account creation process?

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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