Camera+ hits 2 million sales / Revealing details about upgrade numbers and in-app purchase sales

If we were to stay on the same weekly pace that we’re currently on (~160k sales per week), we’ll get to 3 million in only 1.5 months from now. But with the volatility of the App Store, our fortune could change in a heartbeat. The one thing you learn to count on as an iPhone app developer is not to count on future sales based on past performance.

John Casasanta has been on a roll lately with his latest set of iPhone tips & tricks, and now he’s released the sales figures for Camera+. By far Camera+ is one of the most successful photography apps on the App Store, and according to the charts it’s one of a few apps that customers are consistently using on their iOS devices. The sales figures for in app purchases are telling, and Casasanta notes that while customers are buying for and requesting new effects packs, that’s not where you want to make the bulk of your cash.

There are companies with free photography apps that are trying to have their business models revolve around selling effects via in-app purchases, but it’s very unlikely that this can be an effective business model.

Camera+ is a success because tap tap tap doesn’t need in-app purchases to unlock features or drive their business model. All of the functionality you need is provided in the app, and additional effects don’t fundamentally alter your experience - they only supplement the tools already available if you find yourself using the app a lot. You’re sold the entire experience upfront, and in-app purchases are like adding an extra flower to the already delicious icing on the cake.