Facebook’s Brilliant Move

Smart take by Dan Frommer on Facebook acquiring Instagram:

The biggest threat to Facebook is a mobile-only or mobile-first social network that captures the increasing amount of time spent on smartphones in a way Facebook can’t or doesn’t.

In my experience, that’s exactly what Instagram does. I’m still addicted to Facebook on the old desktop-browser web, but when I’m on my phone, I gravitate to Twitter and Instagram. Path is another example, but Instagram is more developed — that’s the deal I’d make, too.

That’s exactly what Facebook should be doing: take the photos experience, and invest on a more intuitive way to share quickly and nicely from a mobile device. Instagram was the best choice.