Amazon released another Kindle commercial today, titled “The book lives on”, which is – again – clearly targeting the issues with the iPad as an eBook reader. Just like in the first commercial posted months ago, Amazon points out you can’t read books in direct sunlight on the iPad because of screen glare – something the Kindle addresses with its digital ink paper-like technology.
The latest commercial, however, showcases more features than direct-sunlight reading. The Kindle is touted as a lighter device with battery life “up to a month”, is being used by people in their mid twenties / thirties (Apple’s typical userbase) and has access to more than 800,000 books available in the Kindle Store. Last, the commercial is backed up by a catchy pop song that’s very similar to Apple’s usual commercial strategy. It’s a very nice commercial if you ask me, but I do see a trend here.
Check out the video below. In the meantime, Apple is rumored to introduce a Kindle-like display technology for a better reading experience in the iPad 2. [via TechCrunch]
