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Apple Announces September 9 Media Event

As first reported by Jim Dalrymple at The Loop, Apple has announced a media event for September 9 in San Francisco:

Apple on Thursday sent out invitations for a special event to be held on September 9, 2015. The event will be held at the Bill Graham Civic Auditorium in San Francisco at 10:00 am.

In the event invitation (pictured above), Apple is using the “Hey Siri, give us a hint” tagline with an Apple logo recreated using the refreshed Siri interface of Apple Watch and iOS 9.

According to recent speculation, Apple is widely expected to introduce updated iPhones and a new Apple TV at its September event. The next generation iPhone, unofficially referred to as the iPhone 6s, is rumored to offer an improved camera, a stronger aluminum body, and faster performance across the board. A new Apple TV is also expected to be unveiled at the event, featuring a major redesign, an updated remote, and a refreshed software interface to go alongside an SDK for developers to build Apple TV apps.

At the event, Apple will also likely announce the official release of iOS 9, currently in testing with developers and the general public through a public beta. A Golden Master seed of iOS 9 is expected to be released soon after the event, with a public launch within 10 days in mid-September.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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