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Apple Preparing To Increase The Length of iTunes Previews to 90 Seconds

According to Symphonic Distribution (via MacRumors) Apple has sent notifications out to music labels to communicate that they’re getting ready to extend iTunes Music previews from 30 seconds to 90 seconds for songs that are at least 2 minutes and 30 seconds long.

We have just received the notification from Apple that this will be happening soon and are very excited to report the news as we firmly believe this is a decision that will show an increase of sales for our partners. Below is an excerpt from the email we have received.

As you can see in the screenshot above, by continuing to offer music on the iTunes Store labels agree to the new terms. Previews for songs shorter than 2 minutes and 30 seconds won’t change to the new 90 second clip format.

CNET posted a rumor claiming that iTunes previews were set to change to 90 seconds two days before Apple’s music event in September.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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