The online Apple Store went down earlier today, but it wasn’t because of any new products. Apple has tweaked their online store with some minor changes, some new features and improved performance. The most noticeable change is an enhanced iPad ordering process that guides a customer through choosing the correct iPad for themselves.

Now when a customer opts to purchase an iPad online, they will be guided not to a list of all the available iPad models but to a simple two or three step wizard. This new selection process starts by asking a customer whether they would like a black or white iPad, then which model they would like - whether it be a WiFi-only or WiFi+3G model and what size storage they want. Then, if a customer has chosen a 3G model they will be prompted as to whether they would like a Verizon or AT&T model - although this option only applies in the US store.

The process is guided by simple questions, short descriptions and large graphics and if a customer needs further help there is a link to a “Get answers before you buy” help page. Curiously this new wizard hasn’t been applied to the iPhone purchase page, which still simply lists all the available models.  Jump the break for a screenshot of the entire selection process, or try it yourself on the Apple Store website.

[Via The Next Web]