It appears that Apple has flipped the switch on iAds, which are now showing up for iPhone users outside the United States and United Kingdom. I’ve personally downloaded a free iAd-supported iPhone app and I got to see two different campaigns: a CitiBank one and an AT&T one. Both the iAds are working fine in Italy.
With Apple getting ready to release iOS 4.2, a worldwide launch of iAds for iPad as well wouldn’t be much of a surprise.