In August, Instapaper was acquired by Pinterest. Today, Instapaper announced that it is making its premium features free to all users. Previously, full-text search, unlimited notes, text-to-speech playlists, and speed reading were premium features that cost $2.99 per month or $29.99 per year. In an email to premium subscribers, Instapaper said:
Now that we’re better resourced, we’re able to offer everyone the best version of Instapaper.
Instapaper is also eliminating all advertising from its website. Premium subscribers will receive a pro rated refund of their current subscriptions.
According to The Verge, which spoke to Pinterest:
Pinterest says it has “no new monetization plans to share at this time” for Instapaper. The decision to drop subscriptions, Pinterest says, was simply a matter of the app being “better resourced,” so that it can “offer everyone the best version.”
The battle among read-it-later services has been a long one. By making some of Instapaper’s most powerful features free, Instapaper should be better positioned to compete against its main rival, Pocket.