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iOS Devices Lead In Millennial Media Ad Report

In their August 2010 ad impressions report, Millennial Media report that iOS devices accounted for 48% of total advertisement impression in the month of August.This is a great figure on its own but compared to 26% for Android, it seems amazing.

Even in the just phones section (which excludes the iPad and iPod touch) Apple is still miles ahead achieving 28.32% of impressions, with Samsung on 15.46% and Motorola on 14.32%.

If you look at just smartphones, Apple still leads by miles with 27.67% of ad impressions, with the nearest rival, the Motorola Droid, having a pathetic 9.44%.

[via 9to5Mac]

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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