Good news, fellow Italian and Swiss MacStories readers: we haz iTunes Movies. Earlier today Apple indeed silently launched the new iTunes section in both countries, you too can check it out by following this link. Both normal purchases and rentals are available.
We say “silently” because no press release went out nor did Apple put any banners and / or links in the iTunes Store homepage to promote the new Movies (or, in Italian, “Film”) – it’s pretty much a hidden section with a rather straightforward interface.
They did put a nice summary page online, though. It’s available here.
The release of iTunes Movies in two more European countries could be the sign we’re all waiting for: the new Apple TV is coming. That may be true, but I guess Apple wants to close deals with some TV networks before launching the new device.