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They’re Telling Us We Shouldn’t Hold Our Breath for WWDC

Gene Munster is telling us that we shouldn’t hold our breath for the upcoming WWDC and the stuff Steve Jobs is going to announce. He says that Apple has “little room for surprise”.

Let me ask you this: even if you knew that Apple was set to announce a tablet device back in January, did you enjoy the event? Even if you thought you knew what the device might look like, didn’t your jaw drop when you saw the iPad in action?

These predictions are useless. It’s like saying “don’t read that book because we all know it’s got a happy ending”. What about the content of the book? What about how the iPhone 4G works and relies on the new iPhone OS 4.0 features? Here’s a suggestion for analysts: try to focus more on the content sometimes, because Apple is not about surprises - not as much as it’s about refinements.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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