European mobile carrier Orange today launched a new “Film To Go” service in the UK which now allows its customers to rent one free movie per week from the iTunes Movie store. Each week a new movie will be available for Orange customers and will be downloadable on the Thursday - this week the movie is ‘My Blueberry Nights’ and in the following weeks ‘The Wrestler’, ‘The Ghost’ and ‘Che: Part One’ will be offered.

To get the free movie rental, Orange customers in the UK will need to send a text message with “FILMTOGO” (no quotes) to 85060 and they will receive a redemption code — beware however that whilst renting the movie is free, this text message will cost 35 pence. The received code is a standard redemption code for iTunes and once entered will allow Orange customers to download the movie (although this can only occur on the Thursday), once downloaded the rental abides by the standard restrictions where it is available for 30 days but once started must be completed within 48 hours before it expires.

[Via The Next Web]