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We Love You, We Hate You - We Even Send Emails About You

Here’s a story for you. You have to think as Adobe and Apple as two lovers who chose to slept in two separate beds. They argue, they fight  - but in the end they still love each other. Even if money - a lot of money - is between them, they don’t forget about where they come from.

So Steve Jobs wrote a letter against Flash, and Adobe run an ad campaign in Flash to tell the whole world they love Apple. Oh yeah, the founders also wrote an open letter with lots of trademark symbols and such. Steve attacked, Adobe spreads love. Unusual, isn’t it?

The point is, Apple loves Adobe too. And as MG Siegler over at TechCrunch notices, Apple this morning has started emailing customers that “Adobe CS5 is here”. A coincidence? Maybe. Good timing? For sure.

Until your next thoughts, Steve. Adobe loves you.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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