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Direct Mail 7

Professional Email Marketing Built Just for Mac Users


Podcast Rewind: Tech Paper Cuts, a Coyote Sighting, and Apple Event Predictions

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Matt really thinks he’s cracked note taking, Niléane fixes every tech paper cut in her life she can find, and the whole gang pitches their new Apple product lines.


MacStories Unwind

This week, the weather has begun to change, coyotes are on the loose, and John shares his running tech. Plus, Federico has a TV comedy for listeners, and John has a superhero movie pick.


Magic Rays of Light

Sigmund and Devon attempt to predict what Apple will announce at next week’s Awe Dropping event.

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Instagram Launches an iPad App

Yes, you read that right. Instagram has finally released an iPad version, and you know what, it looks good, too.

Announced on Instagram’s blog today, the new iPad app supports iPadOS 15.1 and later and includes the features you’d expect like Reels and Stories, plus a new “Following” tab that includes sections for posts and Reels from Friends who follow you back, a “Latest” section that’s sorted chronologically, and an “All” section. Instagram’s messaging is supported and the extra screen real estate allows you to view your inbox and threads simultaneously. It even supports keyboards, trackpads, and the Apple Pencil.

I gave up any expectation that Instagram would ever be released on the iPad years ago. I never really understood the notion that it wouldn’t work on a bigger screen, especially since what Instagram does has expanded a lot in recent years. I’m not a big Instagram user, but I’m glad to see it on the iPad finally. Not only does it work full screen, but with windowing coming in iPadOS 26, you’ll be able to enjoy the more iPhone-like look if you prefer too.

I’m not seeing the app on the App Store yet, but it’s rolling out now and should be available to everyone shortly as a free download here.


Podcast Rewind: Summer Break Projects and the ROG Xbox Ally

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

This week, AppStories returns with details on the projects Federico and John worked on during their breaks.

On AppStories+, the importance of breaks and finding ways to unwind.

This episode is sponsored by:

  • Steamclock – We make great apps. Design and development, from demos to details.
  • Xsolla – 🚀 Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle. Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

NPC: Next Portable Console

Returning from summer break, the NPC crew discusses Microsoft and ASUS’s Xbox handheld announcement at Gamescom. They also cover the upcoming release of Silk Song, Nintendo Direct rumors, and growing concerns about Switch 2’s strategy, particularly the lack of third-party dev kits and exclusive titles. The episode closes with an exploration of wild new handhelds from Abxylute.

This week on NPC XL, the gang digs into the Ayn Thor and speculates about what’s coming with the Odin 3. Then, Federico wraps things up with a mini surprise.

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Oasis Just Glitched the Algorithm

Beautiful, poignant story by Steven Zeitchik, writing for The Hollywood Reporter, on the magic of going to an Oasis concert in 2025.

It would have been weird back in Oasis’ heyday to talk about a big stadium-rock show being uniquely “human” — what the hell else could it be? But after decades of music chosen by algorithm, of the spirit of listen-together radio fracturing into a million personalized streams, of social media and the politics that fuel it ordering acts into groups of the allowed and prohibited, of autotuning and overdubbing washing out raw instruments, of our current cultural era’s spell of phone-zombification, of the communal spaces of record stores disbanded as a mainstream notion of gathering, well, it’s not such a given anymore. Thousands of people convening under the sky to hear a few talented fellow humans break their backs with a bunch of instruments, that oldest of entertainment constructs, now also feels like a radical one.

And:

The Gallaghers seemed to be coming just in time, to remind us of what it was like before — to issue a gentle caveat, by the power of positive suggestion, that we should think twice before plunging further into the abyss. To warn that human-made art is fragile and too easily undone — in fact in their case for 16 years it was undone — by its embodiments acting too much like petty, well, humans. And the true feat, the band was saying triumphantly Sunday, is that there is a way to hold it together.

I make no secret of the fact that Oasis are my favorite band of all time which, very simply, defined my teenage years. They’re responsible for some of my most cherished memories with my friends, enjoying music together.

I was lucky enough to be able to see Oasis in London this summer. To be honest with you, we didn’t have great seats. But what I’ll remember from that night won’t necessarily be the view (eh) or the audio quality at Wembley (surprisingly great). I’ll remember the sheer joy of shouting Live Forever with Silvia next to me. I’ll remember doing the Poznan with Jeremy and two guys next to us who just went for it because Liam asked to hug the stranger next to you. I’ll remember the thrill of witnessing Oasis walk back on stage after 16 years with 80,000 other people feeling the same thing as me, right there and then.

This story by Zeitchik hit me not only because it’s Oasis, but because I’ve always believed in the power of music recommendations that come from other humans – not algorithms – who would like you to also enjoy something. And to do so together.

If only for two hours one summer night in a stadium, there’s beauty to losing your voice to music not delivered by an algorithm.

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Direct Mail 7: Professional Email Marketing Built Just for Mac Users [Sponsor]

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great email marketing can be. That’s where Direct Mail comes in — a native macOS app that makes it incredibly easy to design, send, and track email campaigns that get results. Unlike web-based alternatives, Direct Mail is designed specifically for macOS, with the speed, polish, and Mac-first integration you expect.

The brand-new Version 7 is a huge leap forward. This update brings a host of new features, including a reimagined user interface, smarter list management, powerful email signup forms, upgraded reporting, and all-new tools to help your emails stand out. Whether you’re sending to 10 people or 10,000, Direct Mail gives you the tools to do it professionally and painlessly.

If you’ve ever been frustrated with clunky, web-based email marketing tools, or just want something that feels right at home on your Mac, check out Direct Mail. It’s free to download and try, with flexible pricing plans to match every budget — including pay-as-you-go options. You can be up and running with your first campaign in just minutes. Our friendly customer support reps are available via live chat to help with any questions, ensuring you’re never stuck. Get started today and expand your reach with powerful, Mac-first email marketing tools.

Our thanks to Direct Mail for sponsoring MacStories this week.


Podcast Rewind: The Rise of Klack, Sports Comedies, and an Alien Invasion

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Chris has moved on from Ball and now loves Bean, Matt thinks he’s finally happy with email, and Niléane creates one of the most controversial home screen swaps in show history.


MacStories Unwind

This week, John and Federico return from break to chat about how they spent their time off, the new MacStories Deals social accounts, two sports-related comedies, and a great deal on a favorite TV series.


Magic Rays of Light

Sigmund and Devon highlight the return of Apple Original sci-fi series Invasion, break down the details of the PVOD release of F1 The Movie, and discuss the Apple TV+ price increase.

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The Best Labor Day Deals on Amazon Right Now

It’s almost Labor Day in the U.S., and like most holidays, it’s a time to save money on your favorite gadgets. Before we get to that, though, I want to thank everyone who has followed MacStories Deals on Mastodon and Bluesky.

We brought back MacStories Deals after a seven-year hiatus because I wasn’t happy with any of the deal sites or social media accounts I was following myself. The volume of posts was too great, and the quality of the deals was often suspect, but in the end it all came down to a case of French’s Yellow Mustard.

One day while scrolling through Ivory, I came across a deal for a case of 12 bottles of mustard for $9. That’s a pretty great deal, but it’s not what I wanted.

Amazon and Apple’s stores are full of deeply discounted products, but most of them aren’t what I want to see. The websites and social media accounts following those deals aren’t very discriminating, either, because they’re all about getting people to click links at scale.

Our bet with MacStories Deals is that we can succeed in a much different way. Our occasional deal roundups here and the media picks and deals on MacStories Unwind showed us that the deals we share are popular with the MacStories community because we’re picky. You can get a firehose of deals anywhere, but what you get from us – and now from MacStories Deals – is an editorial filter that respects your time by eliminating the noise.

So instead of sharing as many deals as possible, our approach is to share just a handful of deals each day and supplement MacStories Deals with the occasional post on the site when the deal volume warrants it. In an era when AI is flooding the zone with slop and lowering the common denominator for all content, we believe that experience and editorial constraints will serve the MacStories community better.

So thanks again for following MacStories Deals on Mastodon and Bluesky. It’s just one small project of many that are in the works, but I hope you all appreciate the approach and take advantage of a deal here and there while we earn a small commission from your purchases.

Now, on to the Labor Day deals.

M4 MacBook Airs

The 2025 13-inch M4 MacBook Air in Midnight.

The 2025 13-inch M4 MacBook Air in Midnight.

Students are returning to school, and many will be looking for deals on Mac laptops. Currently, every M4 MacBook Air in both the 13-inch and 15-inch configurations is at an all-time low price on Amazon. The MacBook Air is one of my favorite portable computers of all time, and now is a great time to pick one up.

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Relay Launches Its 2025 Fundraiser for St. Jude Children’s Research Hospital

Today, Relay kicked off its annual fundraiser for St. Jude Children’s Research Hospital to help combat childhood cancer. We’d love it if MacStories readers joined us in supporting this cause.

You can make a donation by visiting here.

As Stephen Hackett explains on 512 Pixels:

[St. Jude] is leading the way the world understands, treats and defeats childhood cancer, and other life-threatening diseases. If that sounds expensive, it’s because it is, but the bill isn’t passed to the families of patients. At St. Jude, no child is denied treatment based on race, religion or a family’s ability to pay.

Relay, which has raised over $4 million for St. Jude over the years, will be raising money through the end of September. Thanks in advance for checking out Relay’s fundraiser for St. Jude and to all who donate.

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Apple Announces September 9 Awe Dropping Event

Today, Apple announced that it will host an event entitled “Awe Dropping” on September 9, 2025, at 10:00 AM Pacific Time. The company is expected to announce the iPhone 17 line, including the new iPhone 17 Air, alongside new Apple Watches and potentially AirPods Pro.

The event will be streamed live globally on Apple’s Events page as well as on YouTube and in the Apple TV app. Some members of the media were invited to watch the event in person at the Steve Jobs Theater at Apple Park.

The MacStories team will be covering all the details of the event, so stay tuned and get ready for September 9.