Every Apple Store is an event. People waiting in queue for the whole night, discussing the latest Mac tips or Apple rumors together, Apple employees bringing them coffee and water to help them having a great experience. Even in queue. I would say, that is magical.
The good f0lks over at Bloc d’Apple en Català shot a great video of the latest Apple Store opening: La Maquinista in Barcelona, Spain.
What’s great about this new Store is that Apple really cared about its Catalonian users: store signs are in Catalan language instead of regular Spanish. Typical Apple’s attention to details, and people there seemed to have appreciated the choice. The Store is inside a mall and, as you can see, it’s wide and crowded. Oh, those iPhones and iPads.
Apple will open another Apple Store in Spain this Saturday at the Xanadu mall in Madrid. Check out the video of La Maquinista store opening below.