Airplay is Apple’s ‘Go to Market’ Internet TV strategy

Apple’s three year campaign to get content producers to shift from Flash to H.264 has been largely successful and is now at a tipping point. You can now view ‘most’ video on the web on H.264.

That means you can watch most Internet video on AppleTV over Airplay.  The day AppleTV is released, you’ll be able to watch free SD versions of clips shows that appear on ComedyCentral.com like the Daily Show and Colbert Report via Airplay.  You theoretially should be able to watch Hulu Plus so long as it is encoded in H.264 (and doesn’t get blocked once the networks figure out what Apple has done).

Killing Flash video (or at least making content providers offer H.264 alternatives) is what made all of this all possible. Whatever video you watch on your iOS device, you can now watch on your  HDTV.