Guess What, Apple’s “Back to the Mac” Event Is A Non-Event

What’s up, Gene Munster? You’ve always been a nice Apple-focused analyst. First you praise the iPad but you state Android tablets will eventually kill it and win the platform war; now you come out and say that next Wednesday’s event is, actually, a “non-event” for investors.

As Business Insider reports:

Munster tells us he expects some “speed bump” updates to the Mac line, a preview of the next OS, and maybe a new Macbook Air, but that’s about it.

“From an investor’s perspective, this is a non-event,” says Munster.

Basically, Munster argues that the company is now focused on iOS and the Mac doesn’t mean much anymore. He’s wrong: for as much as the Mac’s numbers might not be as jaw-dropping as iOS’ ones, investors should keep their Macs close. Where do iOS apps come from, again?

Update: Apple’s share of computer sales in the US surpassed 10 percent.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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