This is what happens when Apple legal forces you to take a genius commercial down and release a more “normal” one. In case you missed Newsday’s story, they once released a clever commercial in which a man killed a fly using an iPad instead of a regular newspaper. The iPad, of course, was shattered.

That ad was aimed at proving that tablets are anything like old media, and you shouldn’t think of them in that way. Like I said, a clever advertisement that went viral. But Apple didn’t like and Newsday was forced to take the ad down (copies can still be found on Youtube, though).

Now Newsday is coming back with a new ad, but it doesn’t really impress much. There are some trippy animations here and there, as RazorianFly also notices, but the style and cleverness of the first attempt is far, far away.

This is exactly what happens when Apple legal messes up with your stuff. We’ve embedded the old ad below.