Apple TV Launches In Italy and Switzerland, Coming Soon To Seven More Countries?

This morning we noticed the Apple TV was finally available in Italy and Switzerland. As noted by 9to5mac, though, the device will likely launch soon in seven more countries, maybe even tomorrow, as international Apple Stores are returning the same errors the Italian and Swiss ones were returning when the Apple TV wasn’t available last night:

We checked out all the Apple online stores to replicate what happened in Italy and Switzerland and sure enough Taiwan, Denmark, Sweden, Finland, Norway, Portugal, The Netherlands and Belgium are all displaying the same error message. What does this mean? It means that Apple’s second-generation Apple TV will be launching in those countries very soon, probably tomorrow, and maybe some HD movie rentals in iTunes as well.

We don’t know if the Apple Tv is ready just yet to appear in more countries, but surely the Apple online store suggests something’s moving, and fast. The Apple TV is doing great in the US thanks to its aggressive pricing and small form factor, although the promised AirPlay streaming functionality is still nowhere to be seen.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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