$250,000 Engagement Ring Sold Through iPhone App

Forbes reports:

Blue Nile, of course, is the online website dear to the hearts of many hopeful girlfriends: on it one can design an engagement ring from a wide choice of stones, settings and prices. Its main shoppers, though, are men  - a group to whom Blue Nile has taken considerable pains to target. That list of top ten engagement rings on the homepage? It was put together with the befuddled male shopper in mind. So were the mobile tools the site launched in recent months, including a new iPad app.

Blue Nile hit pay dirt with the latter a number of days ago when it sold a $250,000 ring through the app.

This is the app. It even integrates with PayPal Mobile. [via Rosa]