OK Go’s New Video Takin’ It To The Streets

On November 17, OK Go took to the streets of Los Angeles for a GPS parade with hundreds of loyal fans and an app called  The Pulse of the City. Why? Because OK Go loves high-concept music videos and for this one they wanted and outdoor concert & to spell out their name (see header image) ON the streets.

The Pulse of the City app allows users to visualize their tracks via GPS, so OK Go “wrote” their name across the LA cityscape while performing a concert along an eight-mile route in the shape of the band’s name. (video and road visual of the parade after the break)

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Vector & pixel trafficker for Seymour Midwest LLC, regular MacStories contributor, Hip-Hop junkie all day long; Apple addict circa 1976.

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