Netflix: More Viewing Hours on Apple TVs Than iPads

In today’s earnings release, movie streaming service Netflix has announced that viewing hours on Apple TV have surpassed those through the iPad. What’s interesting is that the Apple TV was released in September 2010 and has sold less than two million units since then; the iPad, on the other hand, was released in April and has sold almost 15 million units.

It has to be considered, though, that Netflix makes more sense on a TV’s big screen than a tablet’s, and Apple implemented a native Netflix front-end on the second-gen Apple TV. The iPad has access to Netflix through an app that has to be downloaded manually from the App Store.

In spite of the iPad’s bigger numbers, people still like to watch movies on their TVs, apparently. Perhaps the iPad is more meant for “web video”, rather than just movies. [TiPB via Yahoo]

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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