Fast Company: Our Interview With Dieter Rams, The Greatest Designer Alive

Fast Company: Our Interview With Dieter Rams, The Greatest Designer Alive

Here, Rams talks about being bum-rushed at a party by Philippe Starck, who exclaimed, “Apple is stealing from you!” But when it comes to Ive and Apple, Rams subscribes to the adage “Imitation is the sincerest form of flattery.”

Dieter Rams, perhaps the most inspiring creative mind of the pre-Jobs generation, makes a guest appearance in a fantastic series of video interviews via Fast Company. His designs, elegant and leaving only what’s necessary, have clearly been an inspiration in Apple’s products. If you’re at all interested in the creative genius of Dieter Rams, and his current thoughts on a variety of topics from sustainability to startups, the interview is a must read and watch.