OS X Lion has been out for less than a month, and Apple is now starting to promote apps that take advantage of some of the new features of the OS on the front page of the Mac App Store. As noted by Stephen Hackett at Forkbombr, Apple has included the “Enhanced for OS X Lion” tagline in the banners pointing to applications that have recently been updated with Lion-exclusive features such as Versions, Full-Screen, or multi-touch gestures. These banners can be seen on the front page of the Mac App Store, both in the top section (Screenflow 3.0 and Touchgrind) or in the lower part of the page, where currently there are promotional images for Fantastical, swackett x, and Scrivener. Fantastical is indeed one of the apps that has been updated in the past month with “Lion compatibility” and Lion-only gestures for navigation in the calendar view.
This is not the first time Apple has taken special interest in apps updated to take advantage of new functionalities introduced by the company in a new version of their OSes. For example, Apple went as far as creating a dedicated section for apps updated with AirPlay support soon after the release of iOS 4.2 back in November 2010. In April, Apple showcased subscription-based magazines in the App Store’s homepage. The “Enhanced for OS X Lion” tagline doesn’t have its own category just yet, but it wouldn’t be a surprise as more customers upgrade to Lion, and developers start releasing Lion-specific app updates.
With over 250 new user features and 3,000 new developer APIs, Lion is opening a whole range of possibilities for developers willing to rewrite or update their applications to trigger the new OS. Such features and APIs include the aforementioned full-screen mode and Versions support, as well as desktop notifications, In-App Purchases, new UI controls, Resume, and Auto-Save. This Fall, developers will also be able to integrate their apps with iCloud, which will allow them to store documents and data in the cloud, enabling seamless synchronization of content between devices.
In November, Apple will also start requiring developers to update their apps with Lion’s Sandboxing APIs – you can read more about this in John Siracusa’s OS X Lion review. By highlighting apps that have already been updated for Lion, Apple is both encouraging other developers to do the same in the next few weeks, and showcasing great software for new customers that have installed Lion and are looking for new apps to try out. Apple itself updated several apps ahead of Lion’s launch to enable new functionalities exclusive to 10.7, such as Safari 5.1 – which comes pre-installed on Lion – and the iWork suite.
