Apple has tonight uploaded a new iPad advert to their YouTube channel. This latest advert, “Love”, follows the general style of their previous iPad 2 adverts — with a strong narrator intertwined with people using the iPad, highlighting an emotional connection. This advert highlights the emotional connection between people using the iPad for things that they love doing. There are shots of a basketball coach using an iPad to show his team a strategy, a group of friends in a band using the iPad to control levels, a person painting a landscape with an iPad, a person creating a home movie with iMovie on the iPad and a young child learning about dinosaurs on an iPad.

For some, it’s a life long passion. For others, its something discovered yesterday. We all have things that speak to us, they drive us to get up early, and stay up late. Getting lost in the things we love has never felt quite like this.

Jump the break to see the advert for yourself and jump over to Apple’s website or YouTube channel to see more of their iPad adverts.