Apple Promotes The Beatles With New TV Advert, Free iBook

Late yesterday Apple posted a new TV ad online that promotes The Beatles on iTunes. The ad, called “Covers”, is a 30 second piece that features a number of their album covers animating and morphing into one another to the tune of ‘Magical Mystery Tour’.

It follows yesterday’s release of ‘The Beatles Yellow Submarine’ a free, interactive iBook that is available exclusively on the iBookstore.

This enchanting illustrated book captures the same magical spirit found in the film. The Beatles’ journey to save Pepperland from the music-hating Blue Meanies is filled with surrealistic humor, wit, and clever references to The Beatles’ song titles and lyrics. In this iTunes exclusive, clips from the movie have been included throughout and can be viewed either embedded in the page or at full-screen. The book also contains interactive animations as well as sound effects and music clips.

Jump the break to view the new ad, you can download ‘The Beatles Yellow Submarine’ for free on the iBookstore.

[Via MacRumors]

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