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Apple Airs New MacBook Pro Commercial: “Innovation In Every Dimension”

Following yesterday’s announcement at WWDC, Apple today aired a new commercial for the MacBook Pro with Retina display during the NBA Finals in the United States. Still not officially available on Apple’s website or YouTube channel, we managed to find a recorded version on YouTube.

Perhaps not as emotional as Apple’s other commercials for the iPad and iPhone, the ad showcases the “radical new MacBook Pro with Retina display” loading various video streams in Final Cut Pro (which has been updated for Retina) and switching between Lion apps like Mail. The commercial ends with “innovation in every dimension”, a subtle hint at the machine’s redesigned hardware and software components that take advantage of the new display resolution.

You can watch the commercial after the break.

Update: The commercial is now available on Apple’s YouTube channel and website.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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