Released yesterday, Analytiks 2.0 by Stelios Petrakis is an interesting widget-type iOS application to quickly check on your Google Analytics account. Whilst I don’t normally bother delving deep into Google reporting while on my iPhone, I have been looking for fresh alternatives to Garrett Murray’s Ego (which took a substantial hit in terms of daily usage after I stopped using Mint), and Analytiks delivers on the need of providing essential information at a glance with an elegant presentation.

Upon first launch, Analytiks will ask you if you’re using a black or white iPhone: this choice – falling back on user input as there is no way for iOS developers to determine the color of a device – will change the interface of the app accordingly, though it can be reverted in the settings. Using Apple’s widget apps for iPhone as a source of inspiration, Analytiks presents multiple sites associated with a Google account as full-screen “cards” you can horizontally swipe and double-tap to “flip back” and reveal more content. You can access up to 5 sites using the app.

The main screen displays a site’s total pageviews for the day and current month, with smaller counts for traffic sources (Facebook, Twitter, Google), visitors, and change since yesterday/past month. Typography is clean and focused, and I agree with the choice of displaying only an essential portion of Analytics data in this view. Pageviews for the day/month, visitors, and social traffic are the data points I want to check upon on a daily basis.

Double-tap (or hit the Dashboard-like icon in the upper right corner), and you’ll be brought to another screen showing various infographics for the past 30 days, 3 months, half year, or year. Here, you’ll find graphs for demographics, top browsers, desktop vs. mobile and PC vs. Mac users, time spent on your site, and new vs. returning traffic. It’s all incredibly pretty, the animations are cute, and the app updates data fast.

Analytiks looks good and it’s easy to use. If I had to nitpick, I’d argue that the data the developer chose to display gets the job done but there could be a section for top articles and referrals also embedded somewhere else in the app – though I recognize that’s also the kind of data that’s more difficult to visualize with fancy graphics and animations. Analytiks doesn’t let you modify time ranges and other data sets, but it does look great on the iPhone’s Retina display and it serves the purpose of being a simple widget to quickly check on some Google Analytics data.

Only $0.99 on the App Store.

Note: Stats pictured above are from my personal site, not MacStories.