Ellis Hamburger and Dieter Bohn have published an in-depth feature story on the newly launched Hangouts over at The Verge. Make sure to watch the video.

A detail that struck as a great feature was, surprisingly, related to Google+ and photos:

The service’s Google+ integration is one of the best features in the entire product: every photo that you or a friend posts is automatically saved in a private, shared album on Google+. For example, after a year of using Hangouts, it will be easy not just to trace the text conversations your budding relationship has produced, but to track the photos you’ve shared over time.

I have been using iMessage with the MacStories team since the service first launched; it used to be the only communication tool we relied upon to stay in touch. We have shared thousands of screenshots and photos in a group thread, but Messages makes it nearly impossible to browse old attachments. You can retrieve attachments through the OS X Finder, but the process is cumbersome at best. Having Google automatically archive Hangouts photos and organize them in a private album shared with my coworkers sounds obvious and, for someone who relies on a group chat on a daily basis, incredibly useful. This would be a great addition to iCloud and Photo Stream with iOS 7.