Anatomy of a Product Video

This is part ten, the final in a series detailing the process of making a product marketing video for my app, Fin. I hope to inspire others to try and make these kinds of videos for their own products, as I think they are pretty essential for selling apps to customers. We may not all have the budget to hire a pro team to make super-awesome videos for us, but we can make something worthwhile if we put in some time and effort, and a little bit of cash.

Joe Cieplinski has published a series on creating a professional-looking promo videos for apps. Today, he concluded the series with Part 10, which includes all links to previous entries.

Joe’s articles contain a lot of useful tips to create a videos using Apple tools like Motion and Final Cut Pro X. You can watch the video he made for his new app, Fin, here.