Great piece by Jordan Kahn on iOS 7 game controllers:

The launch for the first few controllers to hit the market was rushed, developers are disappointed and still trying to catch up, and manufacturers are limited in pricing, features, and quality due to Apple’s MFi program requirements. What does Apple have to do to overcome a rocky start to its game controller program which is supposed to control quality? And how are manufacturers limited by Apple in building better controllers at a fair price? We’ve dug into Apple’s MFi program and talked to developers and companies building the controllers to find out.

According to Kahn’s story, Apple rushed game controllers to market with dev kits that were made available to developers a month before public availability. There are several other issues of device fragmentation (why couldn’t Apple pick one controller spec instead of two?) and supplier requirements that suggest game controllers have been an afterthought for Apple thus far.

I had moderate hope for game controllers, but the launch has been disappointing. As I wrote in June:

Will Apple ever develop a culture and appreciation for gaming as a medium, not just an App Store category? While others (namely Microsoft) are trying to add more media and entertainment layers on top of existing game infrastructures, Apple is in the opposite situation — running the largest media store and selling devices that are increasingly used as gaming machines, but that still lack the catalog and support of dedicated home consoles.

Does Apple understand gaming? As a platform provider, do they need to?

Read the details in Kahn’s piece, and compare it to the development of a controller from a company that knows gaming – Valve. Apple sees iOS 7 game controllers as accessories and not an integral part of the experience, which, in a way, may be for the best after all.