New service and app launched today by Disney. Kelly Hodgkins for MacRumors writes:

Powered by Disney’s Keychest video-on-demand service, the Disney Movies Anywhere app lets customers browse or search through Disney’s vast mobile library and then purchase titles for playback from within the app. The app streams the movie to an iOS device, with an option to download content for offline viewing.

Interestingly, Disney Movies Anywhere can be connected to your iTunes account to make eligible Disney movies also available on iCloud on all your devices, including the Apple TV (by connecting accounts, you get The Incredibles for free). The service appears to be quite convenient (it has Pixar and Marvel movies too, and it should allow cellular streaming ), and the iTunes integration is peculiar, though not surprising considering Apple’s history with Disney. Unfortunately, there are geographical restrictions for people outside the US.