Mike Beasley:

According to a pair of tweets posted on the official @TwitterMusic account, the app will be removed from the App Store later today and all streaming service will end on April 18th—one year after the app first launched.

Twitter #music launched on April 18, 2013. The #music app wasn’t necessarily bad – it had some interesting touches and design details – but its implementation of streaming was confusing, as I noted in my original article:

As a daily music listener, the 1-song limitation is confusing and anachronistic. It feels like Last.fm all over again: in spite of its direct plug into Rdio and Spotify, Twitter will only play one song from an artist – their “top” one, according to Twitter – then move on to the next one. Why is that so? Do they expect users to always want to listen to just one song and jump from artist to artist all the time? I understand this for #NowPlaying, which is a Twitter-like feed for single songs in your timeline, but I can’t seeem to find a good motivation for this choice in other areas of the app. Why wouldn’t I want to listen to three songs from an artist I just discovered while, to use Twitter’s parlance, I keep engaging with him on Twitter?

Twitter never put much effort into #music after that; in the meantime, new on-demand streaming services have arisen and Apple has built iTunes Radio directly into the iOS Music app. It appears, then, that Twitter #music will follow the demise of Ping, Apple’s social music recommendation service that never took off.