Really, though, if you want to find out why Candy Crush Saga is so popular and makes so much money, you should ask the other people: the ones actually playing it. Mums and dads, aunts and uncles. Grandparents, even. Housewives and househusbands. Commuters from office juniors through to CEOs.
Your non-gamer friends, especially. Even if you’re not quite as aware of how much they’re playing Candy Crush Saga and similar games since you figured out how to turn off their Facebook alerts begging for help. Candy Crush Saga’s audience isn’t just huge: it’s hugely mainstream.
The question is whether King will end up like Zynga or not.