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A Database of Intentions

Speaking of Pinterest, I enjoyed this interview at The Atlantic with co-founder Evan Sharp:

And they are just getting started. They’ve got 30 billion pins now, half of them in the last six months. They’ve got 750 million boards. A full 75 percent of their traffic comes from mobile devices, and according to researchers, they’re the top traffic source to retailers’ websites and an important secondary source after Facebook for some media sites, like Buzzfeed.

In this wide-ranging interview, Evan Sharp talks here about what Pinterest is now, what it could become, the potential the company has to make money, and how Pinterest competes (or doesn’t) with Google and his old company Facebook.

I use Pinterest to collect videogame gadgets I want to buy, and I’ve been impressed with the discovery features powered by the enormous database of pins collected and categorized by users over the years. (YouTube videos and animated GIFs also look much nicer on Pinterest than other services.)

I can’t wait to see how the Safari extension for iOS 8 will make pinning even easier and more natural.