Project LayUp is an upcoming iPad brainstorming app developed by Khoi Vinh in collaboration with Adobe that was announced at Adobe MAX earlier this week. Based on the information released so far, LayUp will let you sketch ideas and start your design process on an iPad with a combination of wireframes, graphical assets, and even real fonts loaded from Typekit. Then, LayUp will be able to export a live InDesign, Illustrator, or Photoshop file to continue working on your project in Adobe’s full-featured apps.

From the description:

Tablets are no longer just for browsing and playing games, they’ve become an integral part of the creative process. Project Layup is the brainchild of a customer and partner who used our just announced Creative SDK to reimagine on device prototyping, sketching, and ideation.

And from Vinh’s blog post:

So that’s what I proposed to Scott: a new iPad app that would turbo-charge the brainstorming phase of the design process, and that would play nicely with Adobe’s marquee apps. I called it “LayUp.” To my surprise, he took me up on the idea, and assigned a team at Adobe to start developing it. So for the better part of this year, I’ve been working with that team to bring LayUp to life.

You can watch Vinh’s presentation at Adobe MAX below, which features a preview of the interface and gestures used to assemble ideas and gather assets directly on the iPad.

I’m intrigued by LayUp’s use of gesture shortcuts: drawing lines and other shapes to drop blocks of text or images into the canvas is smart, and the implementation looks natural and intuitive. Alissa Walker, writing for Gizmodo, notes:

What I was most struck by while watching Vinh demo the app is how natural this felt: It was as if the iPad has been waiting all this time to be used to its full potential in this way. The resulting file is not a production-ready document, of course, but this is far better than anything else you could create with the tools that are out there. Adobe is very smart to bring on some of the top designers to play around with new ways to make their software even more relevant across more platforms.

I often need to sketch out ideas I want to send to our designer for MacStories, but I’m not good at sketching. I’m looking forward to trying LayUp.