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Advertisers Plan to Exploit iPad Size

Macnn reports:

“As the iPad is incapable of Flash, and blocks cross-domain cookies, more interest is said to lay with in-app advertising. AdMarvel CEO Mahi de Silva notes that the iPhone 3.2 SDK allows for interstitial ads, click-to-connect commands and even video, none of which can be found in present iPhone campaigns. Most iPhone apps rely on small banners or links, which can moreover take people away from whatever content they happened to be looking at.”

Looking forward to Google’s take on this.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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