Created by Vlambeer (the indie studio behind Apple Design Award winner Ridiculous Fishing, Luftrausers, and other games), distribute() is a new tool to help game developers keep track of a press list. From the website:

distribute() is modelled to save you valuable development hours you’d otherwise have to spend on distributing builds and maintaining press lists. Simply send out a distribute() link for your game to your press contacts, and distribute() will organise all required information into a neatly organised list the system manages and maintains for you. Furthermore, distribute() will simplify numerous public data sources into a simple Reach statistic to help you decide how to prioritise your press strategy for your new release.

There are several interesting ideas in distribute(), but this one struck me as a genius addition:

Verified press contacts help you avoid fake requests from video content creators or people pretending to be from larger websites or YouTube personalities. Verified press contacts are manually vetted and constantly updated to reflect the ever-changing games press landscape. Additionally, distribute() can be set to handle requests from verified accounts automatically, so that you can be sure esteemed members from the press can get access to your game as soon as you flip the switch.

Properly maintaining a press list is hard, especially if you have to focus on other aspects of launching a game on the App Store or other platforms. If you’re a game developer, sign up for the distribute() alpha here. Vlambeer also made presskit(), a free tool to create press pages.