Dawn Chmielewski, writing at Re/Code, reports that Apple’s Apps for RED campaign raised over $20 million to fight AIDS:
The technology giant partnered with software developers who sold apps or exclusive items and donated the proceeds to the Global Fund to Fight AIDS. The company also donated a portion of sales at its retail and online stores during two of the biggest shopping days of the year — Black Friday and Cyber Monday.
Apple’s campaign was a first for app downloads going to charity, and I’m glad that the company and developers involved managed to raise this amount for a good cause.