Vogue’s Scarlett Kilcooley-O’Halloran, quoting Jony Ive from today’s Condé Nast International Luxury Conference in Florence, Italy:

“I think that we’re on a path that Apple was determined to be on since the Seventies, which was to try and make technology relevant and personal. If people struggle to use the technology then we have failed,” said Ive. “The consequences of that path? I don’t know. Sadly so much of our manufactured environment testifies to carelessness - something that was built to a price point or a schedule. The products that we have developed describe who made them. I hope that people will like the watch and find it a beautiful item.”