This Week's Sponsor:

Winterfest 2024

The Festival of Artisanal Software

Apple Q2 2015 Results: $58 Billion Revenue, 61.2 Million iPhones, 12.6 Million iPads Sold

Apple has published their Q2 2015 financial results for the quarter that ended in March 2015. The company posted revenue of $58 billion. The company sold 12.6 million iPads, 61.2 million iPhones, and 4.6 million Macs, earning a quarterly net profit of $13.6 billion.

“We are thrilled by the continued strength of iPhone, Mac and the App Store, which drove our best March quarter results ever,” said Tim Cook, Apple’s CEO. “We’re seeing a higher rate of people switching to iPhone than we’ve experienced in previous cycles, and we’re off to an exciting start to the June quarter with the launch of Apple Watch.”

Estimates and the Year Ago Quarter (Q2 2014)

Apple’s guidance for Q2 2015 fell between $52 billion and $55 billion of revenue.

Fortune, polling a number analysts, predicted Apple would sell 58 million iPhones, 13.9 million iPads, and 4.7 million Macs on average. Analysts predicted earnings of $2.21 per share and $56.9 billion in revenue (year-over-year growth of 33% for earnings and 24% for revenue).

Comparatively to this quarter’s results, Apple earned $45.6 billion in revenue in the year ago quarter (Q2 2014), selling 43.7 million iPhones, 16.4 million iPads, and 4.1 million Macs. Apple’s net profit was $9.5 billion.

Graphical Visualization

Below, we’ve compiled a graphical visualization of Apple’s Q2 2015.

Notes from the Call

“Today we’re reporting our strongest March quarter ever” – Tim Cook

“The App Store had its best quarter ever” – Tim Cook

“We’re seeing great momentum with Apple Pay” – Tim Cook

Apple has acquired 26 companies in the past 4 quarters.

Best Buy is going to offer Apple Pay support in all of their stores later this year.

Over 1000 apps have been released with HealthKit integration.

“The response to Apple Watch has been overwhelming” – Tim Cook

More than 3500 apps are already available for Apple Watch.

iPhone sales more than doubled in Korea, Singapore, and Vietnam.

Apple set a new quarter record for iPad sales in Japan, and an all-time record in China.

The App Store generated 70% more revenue than Google’s Play Store in the March quarter according to App Annie.

There will be 40 retail stores in China by middle of next year.

“We continue to see a higher rate of switchers [from Android] than we’ve seen in previous cycles” – Tim Cook

Revenue from emerging markets was up 58% in the quarter, driven primarily by iPhone.

Apple Watch demand right now is greater than supply.

Apple anticipates being able to sell Apple Watch in more countries by late June.

Initial Apple Watch margins will be lower than the company average.

The Mac also had an “unbelievable quarter in China”, according to Tim Cook.

Developers from China are coming into the Apple ecosystem in significant numbers.

Apple has paid out $5 billion to app developers in Greater China, half of which in the last 12 months.

Apple is seeing iPad cannibalization from both the iPhone and the Mac, and they’re okay with it. “It will stabilize at some point”.

Apple Q2 2015 in Tweets

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@viticci
@viticci
@[email protected]
@viticci.macstories.net
[email protected]