Trent Reznor on Apple Music

Rolling Stone has published an interview with Trent Reznor on Apple Music, Beats 1, and streaming services for artists and fans. It’s a good one:

I think it’s going to be an interesting experiment. But it’s one that we’re going into uncompromised, and that’s what I’m really proud of. I like that a company that is as successful and big and powerful and wide-reaching as Apple would have the faith in our artistic vision that we collectively have to try something that’s not going out with, “Well, we wish we would have done this,” but, “This is really what we think is the coolest thing we could do is.” And I mean it’s certainly been worth my time taking time off from Nine Inch Nails to focus on trying to make this experience great.

​And on curation:

When you hear the word “curation,” which is being thrown about by pretty much everyone, there is a difference between saying, “Here’s a ton of playlists that we’ve done,” and a sense of quality that comes from, say, Amoeba [Records] where I walk in there and look at the staff recommendations. [With Amoeba] I can tell that somebody – a collection of people whose lives revolve around music – spent a lot of time curating that list. And when I walk into the reggae section, which I don’t know that much about but I’m interested in the dub section, I can see that people have curated and presented that stuff in ways that make it a more exciting starting point for me to get into and it weeds out stuff that’s more difficult.