After a successful launch on the App Store earlier this week, Marco Arment has decided to pull Peace, his Content Blocker for iOS 9, from the App Store:

As I write this, Peace has been the number one paid app in the U.S. App Store for about 36 hours. It’s a massive achievement that should be the highlight of my professional career. If Overcast even broke the top 100, I’d be over the moon.

Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have. Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.

For more details on his motivations and how to ask for a refund, check out Marco’s post.