Yesterday, Mark Sullivan of Fast Company interviewed Apple Music’s Head of Global Consumer Marketing, Bozoma Saint John, about Apple Music. On the upcoming changes to Apple Music in iOS 10, Saint John said that the goal was to make the experience simpler and easier whether you are a casual listener or an expert. She also expressed her thoughts on the importance of human-curated music:

Yeah, it’s important, it really is important. Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy, it helps you when you are feeling sad, gets you pumped up, calms you down. You want me to keep going? Because I could preach. I think it is a very emotional thing and you should treat it as such. We as humans have that and we can express it.

There have been an interesting series of features about Apple Music since WWDC. First, BuzzFeed had a behind-the-scenes look at the people who create playlists for Apple Music and other services. Then, Eddy Cue discussed Apple Music’s integration with Apple’s products, curation, and radio in an interview with the Hollywood Reporter. The message from Apple is clear. Apple Music is distinguished from other streaming services by human curation. I like the emphasis on the human touch, but remain skeptical about whether Apple’s editorial team can create new playlists regularly enough to keep them feeling fresh, which has not always been the case in the past.