Interesting move from IFTTT: the company has launched a developer platform to let third-parties enable recipe-building functionality into their apps.

We’ve worked closely with a select group of partners to add IFTTT directly into their apps. Users will be able to discover and activate IFTTT Recipes without having to leave a partner’s app. These native experiences make IFTTT more accessible than ever.

Our partners all have one thing in common: the desire to add value and enable a more seamless experience for their users.

Explaining IFTTT’s web automation is probably the biggest hurdle to get started with the service. Having a streamlined recipe interface inside multiple native apps could help.