Google has been on a tear with new and updated iOS apps. The latest is a redesign of Google Play Newsstand, a free app for browsing news outlets and magazines similar to Apple News.

Blending a variety of national and local news with article recommendations based on your personal interests using machine learning, Newsstand creates a media-rich ‘For You’ page divided into two sections. The ‘Briefing’ includes a handful of what Google deems the most important and relevant stories to you. Below the Briefing is ‘Highlights,’ a longer list of articles culled from you favorite sources and topics. Each article in Highlights helpfully explains why it was suggested.

Tapping the three dot menu button below any article lets you hide stories from its source, have fewer articles of that type suggested (I took advantage of this immediately with CNN’s report on a Parmesan cheese recall), or jump directly to the source or topic of the article. I’ve found the last two options a great way to quickly build a database of topics and sources that I want to follow.

Newsstand is built on an AMP foundation:

We have improved our support for multimedia content building on the AMP support we launched earlier this year. Scroll through your feed, and you will see autoplay videos, easy podcast controls, and high-resolution, full-bleed images. Every story and topic in Newsstand now comes to life in a more engaging, beautiful presentation.

I’m not a fan of autoplay anything, but Newstand’s articles look terrific and load fast.

Finally, Google also touts Newsstand’s new web app as a way to access news wherever you are. It’s broad claim that needs to be qualified. The unstated assumption seems to be that the web app is for desktop use only because it doesn’t work on iOS even if you use Google’s Chrome browser. Moreover, on macOS, Newsstand doesn’t work with Safari, instead directing you to download Chrome.

In some ways Google Play Newsstand feels like a modern implementation of Google Reader, which was shuttered in 2013 around the same time that Newsstand was introduced. I wonder how much better my recommendations would be if Newsstand had the benefit of all the years I used Google Reader. Maybe it does have access to that data, but using Newsstand feels too much like starting over for that to be the case. In any event, Google Play Newsstand is a worthy competitor to Apple News. Perhaps 2017 will see competition among news services similar to what we’ve seen with photo services this year.