This Week's Sponsor:

Incogni

Put an End to Spam, Scams, and Robocalls on Your iPhone

Apple’s New Switch to iPhone Ad Campaign

Apple posted a series of five short videos to YouTube today encouraging consumers to switch to the iPhone. The spots, which are each just 16 seconds long, take place on a two-tone stage. The left side of each set is a plain gray color and represents ‘your phone.’ The more colorful, right-hand side of the stage is the iPhone.

The ads make the case that:

  • It’s easy to move your photos from another phone to the iPhone;
  • Moving to the iPhone from another phone is straightforward;
  • The iPhone is faster than your current phone;
  • Your privacy is protected by the iPhone; and
  • Switching to get a better music experience is simple.

None of the ads have any dialogue. Instead, they use humorous skits and music to make each point.

You can check out all five spots after the break.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

@johnvoorhees
@johnvoorhees
@[email protected]
@johnvoorhees.bsky.social
[email protected]