Apple confirmed to Music Business Worldwide that the Apple Music Festival is coming to an end. The event, which was originally called the iTunes Music Festival, debuted in 2007. Over the course of 10 years the festival showcased some of the biggest names in music, as well as up-and-coming acts:

Artists who played the event over its decade-long run included Adele, Oasis, Mumford & Sons, Paul Simon, Ed Sheeran, Coldplay, Lady Gaga, Arctic Monkeys, Kendrick Lamar, Pharrell Williams (pictured), The Weeknd, One Direction and Beck.

The 2016 line-up included Elton John, The 1975, Chance The Rapper and Alicia Keys.

Music Business Worldwide says it expects Apple will concentrate on one-off concerts in the future and that ending the Apple Music Festival does not signal the end of the company’s involvement in live music events. I don’t think we’ve seen the last of Apple-sponsored live shows either, but I will miss the Apple Music Festival, especially streaming it to my Apple TV.