Apple has partnered with (RED) for many years to help people living with HIV worldwide. This year marks a new record year of giving for Apple with over $30 million raised for the Global Fund, which is the equivalent of 144 million days of ARV medication that prevents the transmission of HIV from mothers to their unborn children.

“Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we’re already seeing a significant impact in areas where help is needed most. We’re committed to continuing the fight and empowering future generations through these vital efforts.”

This year Apple will mark World AIDS Day at its nearly 500 retail stores with red Apple logos for the week. Also, for every Apple Pay transaction made at a retail location, online, or in-app, Apple will donate $1 to the Global Fund.

As in the past, the App Store is participating too, with a (RED) Today tab takeover featuring stories related to the cause and the developers who are supporting it. King, the maker of the Candy Crush series of games, will also offer limited edition bundles of their games with in-app proceeds going to the Global Fund.